BA51 Eyewear

The brief

Eyewear is not a simple add-to-cart product. A customer choosing frames also has to choose lenses, and that decision has to happen inside checkout without turning into a form nobody finishes. Selling into the UK and Europe adds a second requirement: payment and shipping have to feel local, not imported.

The outcome

A store where a customer configures lenses and checks out in one pass, with payment and delivery that behave the way UK and EU buyers expect.