Coco Roots Organic

The brief

Coco Roots sells hair care, a category where claims are cheap and proof is everything. Traffic arriving from Meta ads has no prior relationship with the brand, so each page has to do the convincing in a single visit, and the average order has to be worth what that visitor cost to acquire.

The outcome

A store built for paid traffic and CRO together: proof-led pages, a founder story that earns trust, and bundles and upsells raising what each order is worth.