X Emirates

The brief

X Emirates was taking orders through WhatsApp messages. That works until it doesn't: there is no funnel to measure, no way to attribute a sale to an ad, and every order costs somebody's time. Their previous performance marketing agency was running ads against that setup and not producing results worth the spend.

01

The Problem Was the Channel, Not the Ads

We consulted with the team before touching a campaign. Selling in a WhatsApp inbox means no tracked funnel, no attribution, and a ceiling set by how fast a human can reply. Any ad budget spent against that is being measured on faith. The first recommendation was structural: move the point of sale onto the website.

02

The Website Becomes the Storefront

The Shopify store became the place the sale actually happens, with product pages, cart and checkout doing the work the inbox was doing, and every step of it measurable. That is what makes performance marketing possible: you cannot optimize what you cannot see.

03

Rebuilding the Ad Account

We took the account over from the previous agency and rebuilt it: campaign structure, audiences and creative testing run as an ongoing system rather than a set-and-forget launch. Spend follows what the numbers show, and what the numbers show is now tied to a real checkout.

04

Up to 8x ROAS at 8% Conversion

The account reached up to 8x ROAS with the store converting at 8%, both numbers produced by the same change: a measurable funnel and a campaign structure built on top of it rather than beside it.

The outcome

Sales moved onto the website, and the rebuilt ad account reached up to 8x ROAS at an 8% conversion rate. That is the difference between running ads and running a funnel you can actually measure.

In their words