Feza Dates

The brief

Feza Dates wanted a store that felt as premium as the product: luxurious, completely custom and nothing like a typical Shopify theme. It also had to sell. That meant a fast, frictionless path from first visit to checkout, and every chance to grow the order along the way.

01

Custom-Built in React & Next.js, Not a Theme

Instead of adapting an off-the-shelf theme, we built the storefront from scratch in React and Next.js. That gave full control over the brand’s look, a deep green and gold palette with editorial typography, and over performance: pages load fast and transitions feel instant, which matters when most shoppers arrive on a phone.

02

A Shopping Experience Designed to Convert

Every screen is built to remove hesitation: clear weight and pack options with the savings called out, honest stock signals, a quality promise that answers “why Feza?” before it is asked, one-tap UPI with Google Pay, PhonePe and Paytm, and an add-to-bag bar that stays within thumb reach.

03

Gifting & Bundling: Build Your Trio

Dates and dry fruits are bought as gifts as often as for home. The Build Your Trio builder lets shoppers curate a personalised set of three signature harvests, pick a weight for each, and add the whole bundle to the bag in one go, with a Fill with Bestsellers shortcut for anyone who wants it done for them.

04

Maximising Average Order Value

Order value is designed in at every step, not bolted on. Product pages suggest complementary pairings, the 1kg pack is framed as the best value with a 15% saving, bundles group signature harvests together, and the bag offers 250g tasting packs and a first-order offer right before checkout.

05

Smooth Checkout, Payments & Order Tracking

The last steps are just as considered: a secure checkout with UPI, cards and cash on delivery, express shipping, and a dedicated tracking page so customers can follow their order without having to message the brand.

The outcome

A premium, fully custom storefront that looks the part and is engineered to sell: fast pages, a smooth mobile-first journey, and bundles, pairings and tasting packs working at every step to raise what each order is worth.

In their words